From becoming an instant social media phenomenon, Latin music’s leading new generation music ambassador ROBI has kicked his musical career into high gear.\nRoberto Báez Moraza, artistically known as ROBI, is quickly building his own path in music. Born in Carolina, Puerto Rico, the avid singer-songwriter and musician came to unprecedented fame after posting a verse from an unreleased track for fans on Tik Tok, with no idea his life would change in 24 hours. ROBI's verse immediately went viral, drawing the attention of Colombian artist Feid, who offered to record a version of the song with him and Alejo. “Pantysito'' became an INSTANT VIRAL HIT, entering Spotify's Top 50 Global chart, set trends in 17 countries and generated over 220 million combined streams and views.\nIn recent months, he’s released fan favorites such as “TKILA” and “sorry es que soy bipolarr” with Latin superstar Young Miko. Without a doubt, ROBI is one of the rising powers in Latin music today, and people are taking notice.